• In 2023, organic SEO is the dominant source of trackable web traffic, with 53% of traffic coming via this channel. In contrast, only 5% of trackable web traffic comes from organic social media activity.
• For every dollar spent on search engine optimization, the average businesses makes an additional $2.00 to $2.75 in profit.
• Organic SEO traffic has an ROI of +275%, while social media traffic has an ROI of -90%
• More than 75% of B2B traffic comes from organic and paid searches

Takeaway: If you are spending hours a day posting on Instagram, but are neglecting your organic SEO, you are are not only using your time inefficiently (time is money)- you are missing out on clients and leaving money on the table.